Whats Gone Wrong at Squiiz.com.au?


The team at Squiiz did an amazing job selling themselves and their concept to the industry to become partners in their yet to be released portal Squiiz.com.au. They gained the financial support from most of the national real estate groups and certainly the best wishes from the remainder.   Groups like PRDnationwide, Belle Property, Century 21, Harcourts, IRENE (Independent Real Estate Network of Excellence), LJ Hooker, Ray White, Raine & Horne and REMAX became partners in the venture. 

Because of those connections they launched in Mid November with more than 200,000 properties on day one..

It seemed to me and many others as the best opportunity for an industry owned portal to finally start gaining some traction and thus by default place competitive pressure on the commercial players like realestate.com.au and domain.com.au.

But its been two weeks now and its clear that something serious has gone wrong. Really really wrong.

They forgot to do even basic level seo on the website and the two main search engines, Google and Bing have essentially rejected them.

You can put up a website today and it can be indexed on google within minutes.  So with well over 200,000 pages on day one how many of those are on Google and Bing some 2 weeks later ?

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