The Google Adplanner service allows advertisers more information on popular websites including demographic and traffic information. Now whilst I don’t want to advertise on any of these sites we can still use the information to compare the portals and major brands in our industry and the results throw up some predictable and not so predictable results at the same time. This article will feature a focus on Portals but the followup article will focus on the major real estate groups
I think every real estate agent finds out in their first week in the industry that client testimonials are gold. Client feedback goes well beyond the occasional testimonial and the better agencies invest in detailed client surveys so they can take a real measure of their performance. Till now most real estate agents have really been restricted to paper surveys (complete with reply paid envelope) or investing significant time with the online survey companies to make a fit our industry.