Does Lead Generator OpenAgent.com.au Cross the Line?

The lead generation site OpenAgent has come up with a somewhat unique point of difference to attract potential sellers but have they crossed the line and gone too far? Most lead generators follow the simple principle of let us contact 2 or 3 agents in your area but the benefit for the potential seller is a little murky. You see them advertise on the real estate portals and on google and include such sites as www.ozhomevalue.com.au, www.homeguru.com.au, www.myhousevalue.com.au OpenAgent does it a little differently.

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Client and Customer Feedback – Are You Really Satisfied?

I think every real estate agent finds out in their first week in the industry that client testimonials are gold.  Client feedback goes well beyond the occasional testimonial and the better agencies invest in detailed client surveys so they can take a real measure of their performance. Till now most real estate agents have really been restricted to paper surveys (complete with reply paid envelope) or investing significant time with the  online survey companies to make a fit our industry.

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