We recently discussed the new Market Based Pricing that new or renewing contracts with realestate.com.au changes to from July 1st, 2014 but how will real estate agents around the country react to the changes? Traditional industry news sites have now picked up on the story and the general feedback both here and on those sites has been fairly condemning and for many businesses that might spell trouble, but realestate.com.au has been there before. As far as they are concerned agents will whinge, whine, complain, stamp their feet, express their anger at their account rep and then forget about it and move on.
The renewal for the realestate.com.au subscription at our agency at Upper Coomera is up again and since we fall due in June and because realestate.com.au has switched to market based pricing method we now have three choices of subscriptions to choose from. The new market based pricing is so focussed on the price of your home its possible for more expensive properties in the same suburb to pay 20% more than cheaper properties. Because we are still on the old style Platinum subscription if we subscribe before June we can still do one more year on that model with the changes being to the monthly subscription price (naturally!!) and the platinum plans now only include 3 feature properties per month, not the customary 5.