Over the past several weeks Ben Hurley from the Australian Financial Review has been conducting an investigation into the revolt by real estate agencies around the country against Realestate.com.au. Today on the front page of the Australian Financial Review Ben’s article “Real Estate Agents Revolt” appears.
In what seems like remarkable timing, sitting in my email this morning was an invitation to partake in the Annual Customer Satisfaction Survey for realestate.com.au. Now is the time to let REA know what you think of them, the good and the bad. The email includes a comment “The survey questionnaire can be completed by personnel who have contact with realestate.com.au” which seems to infer that you can get anybody in your office to also submit on your survey link.
Realestate.com.au has always promoted itself as a portal for real estate agents but recently we have seen a surge in real estate agents using technology to operate from a digital storefront and list their properties on the portal. At first many of these websites were not run by real estate agents but REA quickly enforced this rule.
The Google Adplanner service allows advertisers more information on popular websites including demographic and traffic information. Now whilst I don’t want to advertise on any of these sites we can still use the information to compare the portals and major brands in our industry and the results throw up some predictable and not so predictable results at the same time. This article will feature a focus on Portals but the followup article will focus on the major real estate groups
The new realestate.com.au website rolled out in April this year.
Pretty much everyone hated the realestate.com.au House Hunter videos when they were released but it seems that the launch of their recent realestate.com.au website found agents and consumers squarely in one camp or another. You either loved it or you hated it although I have noticed that many who originally hated the new site have swapped sides as they have learnt to appreciate some of the new changes
The recent relaunch of the RealEstate.com.au website created a real buzz of activity on Twitter and Facebook the likes that we have never seen in our industry before. You had consumers and agents providing instantaneous feedback and discussing the new website at record levels for a real estate industry event
Just as RealEstate.com.au complete the launch of a new web design News Limited are putting the final strokes on a strategy to strike back and one of the weapons of choice in the fight will be a video and website called “For What It’s Worth”. This tussle between the two giants for the real estate advertising revenue has all the drama of a soap opera and our current story is reminiscent of the Empire Strikes Back, the second movie released in the Star Wars franchise. The Star Wars movie saga featured the Jedi, who use the Force for good, and the Sith, who use the dark side for evil in an attempt to take over the galaxy. In the original Star Wars movie the Sith had control of the Galactic Empire
We recently had a look at the realestate.com.au BETA but when that was turned off at 5:00pm last Friday it sent a signal that the release of the new version was only around the corner. In fact word soon filtered down that the site will be switched over on the 13th or 14th and realestate.com.au did not dissappoint with the changeover ready for this mornings first visitors.