In a completely stunning move the REIQ has delivered its own death blow to its fledgling property listing website at reiq.com by imposing a $25 per sales listing fee and a $10 rental listing fee on all members. With no cap placed on these fees some offices would be expected to pay more than what they do for realestate.com.au. The news of this fee was being rolled out was 4 or 5 paragraphs deep in a letter from REIQ CEO Anton Kardash.
Could you cancel your realestate.com.au and domain.com.au subscriptions in 2012? You would be forgiven for thinking real estate is all online these days it dominates the landscape that much and online the search engines are the first port of call for property related traffic. Just after leaving Simon Baker confirmed that even realestate.com.au received massive traffic, somewhere over 30% from Google which is just one search engine. Portals and particularly the top two paid portals absolutely saturate the search engine results by investing heavilly in SEO teams