The Empire Strikes Back: The Print vs Internet Battle Heats Up!

Just as RealEstate.com.au complete the launch of a new web design News Limited are putting the final strokes on a strategy to strike back and one of the weapons of choice in the fight will be a video and website called “For What It’s Worth”. This tussle between the two giants for the real estate advertising revenue has all the drama of a soap opera and our current story is reminiscent of the Empire Strikes Back, the second movie released in the Star Wars franchise. The Star Wars movie saga  featured the Jedi, who use the Force for good, and the Sith, who use the dark side for evil in an attempt to take over the galaxy.  In the original Star Wars movie the Sith had control of the Galactic Empire

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