Real Estate Group Blocks Syndication to National Property Portals

Could you cancel your realestate.com.au and domain.com.au subscriptions in 2012? You would be forgiven for thinking real estate is all online these days  it dominates the landscape that much and online the search engines are the first port of call for property related traffic.  Just after leaving Simon Baker confirmed that even realestate.com.au received massive traffic, somewhere over 30% from Google which is just one search engine. Portals and particularly the top two paid portals absolutely saturate the search engine results by investing heavilly in SEO teams

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Project Rebellion: RPData in the Firing Line

As a followup to recent articles relating to the industry revolt and ACCC investigation into RealEstate.com.au, Australian Financial Review journalist Ben Hurley has released another article that takes aim at RPData and their valuation strategy . RPData have been working on a valuation system similar to US portal  Zillow in the USA where they provide a valuation to consumers.  Naturally this has upset real estate agents and valuers alike around the country

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Project Rebellion: REA’s Problems Continue with ACCC Investigation Underway

In a followup article to the Front Page Project Rebellion article, Ben Hurley from the Australian Financial Review has published a new story on an ongoing investigation by the ACCC into the activities of RealEstate.com.au and to a lesser extent  Domain.com.au . Questions directed at some of Australia’s leading real estate groups have seemed to focus on excessive price rises (see 1 , 2 , 3 and 4 ) of realestate.com.au and the effectiveness of competition in the real estate online classified space. Simon Baker, the ex CEO and substantial shareholder in REA has made some interesting comments on this blog recently regarding realestate.com.au prices : If the franchise groups were serious about competing with realestate.com.au or at least providing a competitive offering, wouldnt they first start internally and attempt to organise group buying of REA subscriptions for their franchisees? Imagine if all Ray White or LJ Hooker offices got together and negotiated as one for their REA subscriptions (and additional products)

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Real Estate Online Statistics & Demographics – Portals

The Google Adplanner service allows advertisers more information on popular websites including demographic and traffic information.  Now whilst I don’t want to advertise on any of these sites we can still use the information to compare the portals and major brands in our industry and the results throw up some predictable and not so predictable results at the same time. This article will feature a focus on Portals but the followup article will focus on the major real estate groups

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