Realestate.com.au 2011 Annual Customer Satisfaction Survey

In what seems like remarkable timing,  sitting in my email this morning was an invitation to partake in the Annual Customer Satisfaction Survey for realestate.com.au. Now is the time to let REA know what you think of them, the good and the bad.

The email includes a comment “The survey questionnaire can be completed by personnel who have contact with realestate.com.au” which seems to infer that you can get anybody in your office to also submit on your survey link.

Here is a copy of the email.. Please note.. I have removed the copy to our survey.  They claim it is anonymous but the survey may still have a unique id.  If you don’t get your copy and you want to let REA know what you think of them get on to your account manager for your survey link.

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Dear Owner / Principal,

In a continued effort to improve our offerings to customers, we would like to invite you to participate in our 2011 realestate.com.au Customer Satisfaction Survey. Your feedback is important to us and past feedback has resulted in many improvements to the products and services we provide to agents (see below for further details).

WHO SHOULD COMPLETE THIS SURVEY?
The survey questionnaire can be completed by personnel who have contact with realestate.com.au.

HOW LONG DOES IT TAKE?
The survey will take approximately 10-15 minutes to complete, depending on your answers.

WHAT’S IN IT FOR ME?
In appreciation of your time and input, we are offering a reward to those who participate — entry into a prize draw to win one of 2 prizes — either an Apple iPhone 4 or Apple iPad 2.

To start the survey please either click on the relevant link or paste it into your browser window:

<< Link to Survey Removed by Me -- see note at the bottom>>

WHEN IS THE SURVEY COMPLETION DEADLINE?
Please ensure the survey is completed no later than Thursday 23 June.

HOW HAVE THE RESULTS OF PAST SURVEYS BEEN USED?
Results obtained from previous Customer Satisfaction research provided us with valuable feedback that enabled us to identify new opportunities to improve our service. Over the past 12 months we have launched a range of new initiatives designed to further enhance your day-to-day involvement and partnership with realestate.com.au. These initiatives include:

Set-up of the Key Accounts and Inside Sales teams to provide more frequent and relevant support to customers
Restructuring of our sales team regions to enable them to increase their local area knowledge
Continued site enhancements with the addition of their properties appearing on the iPhone application and property.com.au
Thank you in advance for your participation.

Regards,
Greg Ellis
CEO / MD
REA Group

ABOUT THIS RESEARCH
All your responses are anonymous and will only be used in an aggregated form for research purposes unless you agree to disclose your individual feedback. Our research agency, Evolve Research, abides by the Market and Social Research Privacy code (for more information please click here)

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If somebody can confirm the link in their email to me at glennbatten@gmail.com and if it is the same as mine (ie.. not unique links)  I will edit the article to include it.

Originally posted at the : Business2 Blog

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