Realestate.com.au have changed the playing field with a radical shakeup of how they charge agents and for the most part agents are not liking it. Reactions have been pretty one sided in condemnation of the change and I would hate to be a realestate.com.au rep these days as they will be taking the brunt of managements decision. Instead of the buffet all you can eat style subscription that we have had for years the realestate.com.au management have come up with a great new concept that is more closely modelled on a Nightclub. You have a high entry price just to be in the room with the cool kids, and once you are in you then subjected to over inflated fees for anything and everything.
Realestate.com.au have changed the playing field with a radical shakeup of how they charge agents and for the most part agents are not liking it. Reactions have been pretty one sided in condemnation of the change and I would hate to be a realestate.com.au rep these days as they will be taking the brunt of managements decision.
Firstly let me say that I have been a little quiet on B2 of late. We opened up an office in Upper Coomera on the Gold Coast and it has really taken my focus as I find myself back at the pointy end of the industry again which has been refreshing. Google updates its algorithms regularly and the latest update has brought about some interesting changes that are going to effect the rankings for searches on real estate keywords. The changes have already been discussed in depth here so I will use that post as the basis of my post.
Firstly let me say that I have been a little quiet on B2 of late. We opened up an office in Upper Coomera on the Gold Coast and it has really taken my focus as I find myself back at the pointy end of the industry again which has been refreshing. Google updates its algorithms regularly and the latest update has brought about some interesting changes that are going to effect the rankings for searches on real estate keywords
Google Maps is so much more than a digital version of a paper map. I don’t think a day goes by that I don’t use Google Maps in some form. I use Google Maps on my mobile for navigation, using Streetview to give me a quick kerbside view of the home as I take an appraisal call, plotting available listings on the Satellite view, sending driving instructions to a buyer or checking traffic for the drive home. Google Maps is an essential tool in any real estate agents arsenal and with the addition of 45degree aerial views it’s only getting better
Over the next 5 to 10 years the real estate industry across the country is going to undergo massive changes as we shift from a collection of state based industry’s to a true national real estate industry. As we prepare to evolve into true national industry it makes sense that we ask ourselves just what role state based real estate institutes can play in that future. So the million dollar question is how can the REIQ , REINSW , REIV , REISA , REIT , REINT , REIACT and REIWA survive with nationalisation of the property industry? The first nationalisation initiative in place will be National Licensing for real estate agents and a little further down the track will be the much larger Real Property Law Reform.
When will it become morally wrong for an agent to promote print to a vendor? A state manager for the REA Group recently posed this question to all of his business contacts on Linkedin recently. As real estate agents we are constantly called upon to recommend and then implement advertising on properties for sale (and rentals for that matter) that we represent.
Could you cancel your realestate.com.au and domain.com.au subscriptions in 2012? You would be forgiven for thinking real estate is all online these days it dominates the landscape that much and online the search engines are the first port of call for property related traffic. Just after leaving Simon Baker confirmed that even realestate.com.au received massive traffic, somewhere over 30% from Google which is just one search engine. Portals and particularly the top two paid portals absolutely saturate the search engine results by investing heavilly in SEO teams
With a name like BarCamp it’s no wonder Aussie’s have taken strongly to the concept but an REBarCamp is not really about a bunch of real estate agents hanging out in the bar. A BarCamp is a user-generated conferences that is full of open participatory workshop-events, the content of which is provided by participants. A REBarCamp is a barcamp for real estate agents. One of the most often words to describe a barcamp is an unconference .
The brand new $30 million dollar Masters Home Improvement store in Nerang is one of the first of 150 Masters stores in the country and 34 planned for Queensland. Masters Home Improvement is operated by a joint venture between Australian Retailer Woolworths Limited and U.S.