The team at Squiiz did an amazing job selling themselves and their concept to the industry to become partners in their yet to be released portal Squiiz.com.au . They gained the financial support from most of the national real estate groups and certainly the best wishes from the remainder. Groups like PRDnationwide, Belle Property, Century 21, Harcourts, IRENE (Independent Real Estate Network of Excellence), LJ Hooker, Ray White, Raine & Horne and REMAX became partners in the venture. Because of those connections they launched in Mid November with more than 200,000 properties on day one.. It seemed to me and many others as the best opportunity for an industry owned portal to finally start gaining some traction and thus by default place competitive pressure on the commercial players like realestate.com.au and domain.com.au.
We recently discussed the new Market Based Pricing that new or renewing contracts with realestate.com.au changes to from July 1st, 2014 but how will real estate agents around the country react to the changes? Traditional industry news sites have now picked up on the story and the general feedback both here and on those sites has been fairly condemning and for many businesses that might spell trouble, but realestate.com.au has been there before. As far as they are concerned agents will whinge, whine, complain, stamp their feet, express their anger at their account rep and then forget about it and move on.
Like most people I have been to my fair share of weddings over the years. Some of those weddings have…
The judgement in the Federal Court of Australia matter for REA Group Ltd v Real Estate 1 Ltd has just been handed down. Forget the parent companies, as this is about a battle of the websites www.realestate.com.au and www.realestate1.com.au and to a lesser extent www.realcommercial.com.au and www.realcommercial1.com.au. Lets look at a little history first.
Realestate.com.au have changed the playing field with a radical shakeup of how they charge agents and for the most part agents are not liking it. Reactions have been pretty one sided in condemnation of the change and I would hate to be a realestate.com.au rep these days as they will be taking the brunt of managements decision. Instead of the buffet all you can eat style subscription that we have had for years the realestate.com.au management have come up with a great new concept that is more closely modelled on a Nightclub
Firstly let me say that I have been a little quiet on B2 of late. We opened up an office in Upper Coomera on the Gold Coast and it has really taken my focus as I find myself back at the pointy end of the industry again which has been refreshing. Google updates its algorithms regularly and the latest update has brought about some interesting changes that are going to effect the rankings for searches on real estate keywords. The changes have already been discussed in depth here so I will use that post as the basis of my post.
Firstly let me say that I have been a little quiet on B2 of late. We opened up an office in Upper Coomera on the Gold Coast and it has really taken my focus as I find myself back at the pointy end of the industry again which has been refreshing. Google updates its algorithms regularly and the latest update has brought about some interesting changes that are going to effect the rankings for searches on real estate keywords
Google Maps is so much more than a digital version of a paper map. I don’t think a day goes by that I don’t use Google Maps in some form. I use Google Maps on my mobile for navigation, using Streetview to give me a quick kerbside view of the home as I take an appraisal call, plotting available listings on the Satellite view, sending driving instructions to a buyer or checking traffic for the drive home. Google Maps is an essential tool in any real estate agents arsenal and with the addition of 45degree aerial views it’s only getting better
Over the next 5 to 10 years the real estate industry across the country is going to undergo massive changes as we shift from a collection of state based industry’s to a true national real estate industry. As we prepare to evolve into true national industry it makes sense that we ask ourselves just what role state based real estate institutes can play in that future. So the million dollar question is how can the REIQ , REINSW , REIV , REISA , REIT , REINT , REIACT and REIWA survive with nationalisation of the property industry? The first nationalisation initiative in place will be National Licensing for real estate agents and a little further down the track will be the much larger Real Property Law Reform.
When will it become morally wrong for an agent to promote print to a vendor? A state manager for the REA Group recently posed this question to all of his business contacts on Linkedin recently. As real estate agents we are constantly called upon to recommend and then implement advertising on properties for sale (and rentals for that matter) that we represent.