Whats Gone Wrong at Squiiz.com.au?

The team at Squiiz did an amazing job selling themselves and their concept to the industry to become partners in their yet to be released portal Squiiz.com.au . They gained the financial support from most of the national real estate groups and certainly the best wishes from the remainder.   Groups like  PRDnationwide, Belle Property, Century 21, Harcourts, IRENE (Independent Real Estate Network of Excellence), LJ Hooker, Ray White, Raine & Horne and REMAX became partners in the venture.  Because of those connections they launched in Mid November with more than 200,000 properties on day one.. It seemed to me and many others as the best opportunity for an industry owned portal to finally start gaining some traction and thus by default place competitive pressure on the commercial players like realestate.com.au and domain.com.au.

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